Customer Feedback Tools: Enterprise vs Startup

Looking for the best customer feedback platforms for your website or app? We've tested 10+ options to help you choose.

This guide covers:

• ✓Feature comparisons
• ✓Pricing breakdowns
• ✓Pros and cons for each tool
• ✓Which tool is best for specific use cases

| Tool | Starting Price | Setup Time | Backend Required | Best For | |------|---------------|------------|------------------|----------| | Boost Toad | Free / $19/mo | 5 min | No | Developers, startups, quick setup | | Usersnap | $39/mo | 30 min | Optional | Visual feedback, bug tracking | | Hotjar | $39/mo | 30 min | No | Heatmaps + surveys | | Canny | $79/mo | 15 min | No | Feature voting only | | Marker.io | $59/mo | 20 min | No | Agency bug reporting | | BugHerd | $39/mo | 20 min | No | Client feedback | | Frill | $39/mo | 15 min | No | Simple feature voting | | UserVoice | $699/mo | 60 min | Yes | Enterprise feedback |

▸1. Boost Toad (Recommended)

Pricing: Free / $19/mo / $49/mo

Best For: Developers, indie hackers, startups who need all-in-one feedback without backend setup

Pros:

• ✓✅ Easiest setup (just a script tag)
• ✓✅ Best free tier (50 submissions/month with all features)
• ✓✅ All-in-one (bugs, features, NPS, feedback)
• ✓✅ No backend required
• ✓✅ Affordable scaling ($19/mo vs $79+)
• ✓✅ Works with any framework
• ✓✅ Public roadmap feature

Cons:

• ✓❌ Newer product (less established brand)
• ✓❌ No heatmaps or session recordings (focused on feedback only)

Who Should Use It:

• ✓Indie hackers building side projects
• ✓Startups on a budget
• ✓Developers who hate backend complexity
• ✓Teams that need bugs + features + NPS in one tool

Setup:

<script src="https://boosttoad.com/api/widget/bundle?projectId=YOUR_ID" async></script>

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▸2. Usersnap

Pricing: $39-$319/mo

Best For: Teams focused on visual bug reporting

Pros:

• ✓✅ Strong screenshot and annotation tools
• ✓✅ Good browser/device detection
• ✓✅ Integrations with Jira, Trello, etc.

Cons:

• ✓❌ Expensive ($39 minimum)
• ✓❌ Complex setup for simple use cases
• ✓❌ No feature voting on lower tiers
• ✓❌ Limited free trial

Who Should Use It: Teams with budget who prioritize visual bug reporting over other feedback types.

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▸3. Hotjar

Pricing: $39/mo+

Best For: Teams that need heatmaps + session recordings + surveys

Pros:

• ✓✅ Heatmaps and session recordings
• ✓✅ Established brand
• ✓✅ Good analytics features

Cons:

• ✓❌ Expensive
• ✓❌ Overkill if you only need feedback
• ✓❌ No bug reporting or feature voting
• ✓❌ Complex setup

Who Should Use It: Teams doing comprehensive user research who need heatmaps alongside basic surveys.

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▸4. Canny

Pricing: $79-$299/mo

Best For: Feature voting and roadmaps only

Pros:

• ✓✅ Beautiful feature voting boards
• ✓✅ Public roadmap
• ✓✅ SSO on higher tiers

Cons:

• ✓❌ Very expensive ($79 minimum)
• ✓❌ Only handles feature requests
• ✓❌ No bug reporting or NPS
• ✓❌ Overkill for small teams

Who Should Use It: Product-led companies with dedicated budget for feature voting, willing to use separate tools for bugs and surveys.

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▸5. Marker.io

Pricing: $59/mo+

Best For: Agencies managing client feedback

Pros:

• ✓✅ Good for client projects
• ✓✅ Visual bug reporting
• ✓✅ Team collaboration

Cons:

• ✓❌ Expensive
• ✓❌ No feature voting
• ✓❌ Focused only on bug reporting

Who Should Use It: Digital agencies that need professional bug reporting for client websites.

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▸6. BugHerd

Pricing: $39/mo+

Best For: Client websites and staging environments

Pros:

• ✓✅ Simple bug tracking
• ✓✅ Good for client projects

Cons:

• ✓❌ Only bug reporting
• ✓❌ Limited features
• ✓❌ No feature voting or NPS

Who Should Use It: Agencies or teams focused purely on bug tracking for client sites.

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▸7. Frill

Pricing: $39/mo

Best For: Simple feature voting

Pros:

• ✓✅ Affordable
• ✓✅ Clean feature voting UI

Cons:

• ✓❌ Only feature voting
• ✓❌ No bug reports or surveys
• ✓❌ Limited customization

Who Should Use It: Small teams that only need feature voting and nothing else.

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▸8. UserVoice

Pricing: $699/mo+

Best For: Enterprise companies

Pros:

• ✓✅ Enterprise features
• ✓✅ Advanced analytics

Cons:

• ✓❌ Extremely expensive
• ✓❌ Overkill for small/medium teams
• ✓❌ Complex setup

Who Should Use It: Large enterprises with dedicated budget and complex requirements.

▸Choose Boost Toad if:

• ✓You want all-in-one feedback (bugs + features + NPS)
• ✓You're on a budget (free or $19/mo)
• ✓You value quick setup (5 minutes)
• ✓You don't want to build a backend
• ✓You're an indie hacker, startup, or small team

▸Choose Usersnap if:

• ✓Visual bug reporting is your #1 priority
• ✓You have $39+/month budget
• ✓You need Jira/Trello integrations

▸Choose Hotjar if:

• ✓You need heatmaps and session recordings
• ✓Feedback is a secondary feature
• ✓You have budget for premium analytics

▸Choose Canny if:

• ✓You only need feature voting
• ✓You have $79+/month budget
• ✓Public roadmap is critical

▸Choose Marker.io if:

• ✓You're an agency managing client sites
• ✓Budget isn't an issue
• ✓Focus is purely on bug reporting

▸Free Tiers

• ✓Boost Toad: 50 submissions/month, all features
• ✓Usersnap: 14-day trial only
• ✓Hotjar: Very limited free plan
• ✓Canny: No free tier
• ✓Others: Limited or no free tiers

▸Budget-Friendly ($0-$25/month)

Winner: Boost Toad

• ✓Free tier is most generous
• ✓$19/mo for 1,000 submissions

▸Mid-Tier ($25-$100/month)

Best Value: Boost Toad Teams

• ✓$49/mo for 10,000 submissions
• ✓All features included
• ✓10 projects

▸Enterprise ($100+/month)

If you're spending $100+/month, consider:

• ✓Canny ($79-$299/mo) for pure feature voting
• ✓Usersnap ($100+/mo) for advanced visual feedback
• ✓Boost Toad still more affordable with all features

▸Bug Reporting

• ✓Boost Toad - ✅ Built-in with screenshots
• ✓Usersnap - ✅ Strong visual tools
• ✓Marker.io - ✅ Good bug tracking
• ✓BugHerd - ✅ Simple bug tracking
• ✓Others - ❌ or ⚠️ Basic

▸Feature Voting

• ✓Boost Toad - ✅ Full voting + roadmap
• ✓Canny - ✅ Best-in-class voting
• ✓Frill - ✅ Simple voting
• ✓Others - ❌ Not included

▸NPS Surveys

• ✓Boost Toad - ✅ Built-in
• ✓Hotjar - ✅ Basic surveys
• ✓Others - ❌ Not included

▸Setup Time

• ✓Boost Toad - 5 minutes
• ✓Canny - 15 minutes
• ✓Frill - 15 minutes
• ✓Others - 20-60 minutes

For most teams, Boost Toad is the best choice because:

• ✓All-in-one: Get bugs, features, and NPS in one tool (vs paying for 3 separate tools)
• ✓Affordable: Free tier works, $19/mo is cheaper than competitors
• ✓Fast setup: 5 minutes vs hours of configuration
• ✓No backend: Just add a script tag
• ✓Developer-friendly: Works with any framework

When to choose something else:

• ✓Need heatmaps? → Hotjar
• ✓Enterprise budget and requirements? → UserVoice or Canny
• ✓Only need feature voting? → Canny

Try Boost Toad free (no credit card required):

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Still not sure? Email hello@boosttoad.com and we'll help you choose the right tool for your needs.